Mar 29 2008
Ethical Standards
Ethical Standards Adopted by the Utah Chiropractic Physicians Association
Please be advised that all advertising, signage, letterhead, business cards, etc.. need to indicate who and what your are! Failure to do so is considered false and misleading advertising. Saying that you are doctor so and so, without in someway indicating that you are a Chiropractic Physician/Chiropractor may be looked as practicing medicine without a license, since you may bemisleading the public into thinking that you are something other than a Chiropractic Physician/Chiropractor. Blind advertising in which you claim to provide a service without identifying your clinic, the doctor and specialty is false and misleading advertising, and unethical and unprofessional conduct.
Please make any necessary corrections to avoid a formal investigation and restrictions on your license which may make it difficult to keep your malpractice and stay on any insurance panels that you are currently participating on or want to apply to participate.
58-1-501. Unlawful and unprofessional conduct.
(2) “Unprofessional conduct” means conduct, by a licensee or applicant, that isefined as unprofessional conduct under this title or under any rule adopted under this title and includes:
(b) violating, or aiding or abetting any other person to violate, any generally accepted professional or ethical standard applicable to an occupation or profession regulated under this title;
(h) practicing or attempting to practice an occupation or profession requiring licensure under this title by any form of action or communication which is false, misleading, deceptive, or fraudulent;
14. It is unethical for a Chiropractic Physician share professional fees with an unlicensed person, or paying any person for sending or referring a patient.
15. It is unethical for a Chiropractic Physician to not include their professional credentials in any letter head, office signs, or advertising, including blind advertising.( Blind advertising is one that fails to include the name of the Chiropractic Physician, address, and/or Clinic doing the advertising).
16. It is unethical for a Chiropractic Physician to make an unsubstantiated claim of superiority in the performance of professional services, when the Chiropractic Physician has not successfully completed the education specified for any speciality certification.
Please govern yourselves accordingly
DOPL and the Association have already received a number of complaints!
Please forward to your fellow Chiropractic Physicians/Chiropractor’s
Leave a Reply
You must be logged in to post a comment.